Reimagining Your Brand for a New Vision and Mission
Sometimes we start with a good plan and later get a better plan. That may mean renaming and rebranding your business or non-profit. I've been there with my own business and worked for businesses that went through the process. I'm helping a non-profit through this process now. It takes a lot of planning to do well. Naming and Re-naming In grad school, I was fascinated with naming and wrote a marketing paper about "The Art of Semonemics." I've got it on a 3.5 floppy disk somewhere. Semonemics comes from Greek "Semon" for sign and "nemeon" to appoint. It is the…