How to run a logo contest for a small business
First, Why Run a Logo Contest? Hopefully you saw the previous post about starting a logo contest and you are wondering how and why I chose to run a logo contest. For most small businesses, it will boil down to a tradeoff of time AND money, not time OR money. If you have lots of time and buckets of venture capital cash, then by all means hire a top designer, sit through interviews, fill out design briefs, review several rounds of drafts, narrow the field to a few top designs, review prototypes and choose a winner. The job of the…